Before we started working with the team, our “welcome pack” was basically just a name —
One email along the lines of “Here’s your bonus.” People would grab the free spins, and then we’d never see them again. Handbox rebuilt the whole funnel for us: a solid week-long onboarding flow with timers and segmentation based on how much someone put into their first deposit. The result: Day-2 retention increased by 28%, and repeat deposits happened 3x more often. On our own, we would’ve spent six months trying to set that up.
We spent two months fighting Gmail — it was brutal.
We kept tweaking the copy, but the emails simply weren’t landing. Deliverability was hovering around 60%. With Handbox, we did a full technical audit: set up custom redirects, split out dedicated IPs for transactional vs. promo, and cleaned up the sending infrastructure. That got us to 98.4% deliverability. And once emails actually started reaching people, our open rate climbed to 22%. It basically gave us access to our own database again.
We were looking for a way to stop relying on email alone.
The agency suggested a Telegram bot solution with deep API integration. Now the bot segments players automatically: VIPs get a personal manager, jackpot chasers get instant push alerts, and dormant users get reactivation quizzes. It’s genuinely more effective than just blasting messages. It turned into a full ecosystem living on the player’s phone — and our marketing looks miles more professional than it used to.
We used to crank out flashy banners with gold and girls, and the results were basically zero.
Then Vova and the team suggested what sounded like a crazy idea at first: switch to “plain” emails that read like a personal note from support or an account manager. We tested it on our churn segment — and the text-only emails performed 4x better. Players started replying, real conversations happened, and we brought back around 12% of our dead base without offering free spins — just by getting the tone right and showing some empathy.